Download BookCreate Distinction What to Do When ''Great'' Isn't Good Enough to Grow Your Business

[Free.HmbW] Create Distinction What to Do When ''Great'' Isn't Good Enough to Grow Your Business

[Free.HmbW] Create Distinction What to Do When ''Great'' Isn't Good Enough to Grow Your Business

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Have you taken your business from good to great, only to find that ''great'' still isn t cutting it Are you making all the right moves in your career and still not receiving the recognition you have earned Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts In our homogenized world, companies in every sector--from big-box retail to financial services; from fast food to entrepreneurs--appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention Scott McKain's original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction--finding success by setting yourself apart from the crowd--resonated with thousands of readers. To reflect the changing reality since that book's publication--and to incorporate new research and up-to-date examples--McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you'll find a potent cure for similarity and uniformity--the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you're in the ''C-suite'' of a multinational company or just vying for your next promotion, you'll learn how to rise above the fray and make your work unmistakable. With this practical advice, you'll feel confident stepping up from the competition--and toward success. Resources AudienceBloom The Definitive Guide to Marketing Your Business Online. If youre like most business owners you have a website but you need traffic. So how do you get it? Thats where this guide comes in. Written by Jayson ... What it means to hold space for people plus eight tips on how to ... Some of my best lessons in what it means to hold space for people came from a palliative care nurse. ... Your article on holding space is really quite beautiful it speaks to the experience from the area of control. Business Technology News and Commentary - InformationWeek InformationWeek.com connects the business technology community. Award-winning news and analysis for enterprise IT. ... Open source software has matured over the years often serving as the primary piece of a ... How to Create Detailed Buyer Personas for Your Business ... Finance Manager Margie. IT Ian. Landscaper Larry. Do you know who your business's buyer personas are? And exactly how much do you know about them? Buyer personas (sometimes referred to as marketing personas) are ... 12 Things Successful People Do Differently Ive always been fascinated by people who are consistently successful at what they do; especially those who experience repeated success in many areas of their life throughout their lifetime. Clarity of Message: Why You Need A Great Message & How to Create It ... Do-It-Yourself OST. So how do you create an OST? The good news is that theres a process you can go through to create one; its not divine intervention or something that comes to you in the shower. Scott McKain How do you succeed in this hyper-competitive market? You must create distinction in sales customer service leadership and organizational culture. Scott McKain has designed and delivered high impact keynotes for ... Paul Graham - How to Make Wealth May 2004 (This essay was originally published in Hackers & Painters.) If you wanted to get rich how would you do it? I think your best bet would be to start or join a startup. How To Create A Useful Value Proposition w/ Examples Good post. A value proposition is not for products or services only. In the same manner you can create what is called Professional Value Proposition. To do so answer the following three questions: "Startup = Growth" - Paul Graham A company that grows at 1% a week will grow 1.7x a year whereas a company that grows at 5% a week will grow 12.6x. A company making $1000 a month (a typical number early in YC) and growing at 1% a week will 4 years ...
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